The opening of ZOOMARK INTERNATIONAL 2019 is edging closer. The event is dueto begin on Monday 6 May at 10.30 am with the inaugural convention which willhave as its centrepiece the presentation of the ASSALCO Zoomark Report thatwill offer a detailed analysis of the market trends and an up-to-date pictureof the main developments in the pet sector in Italy: an opportunity forimportant discussions about the Italian pet market, which is experiencing aperiod of healthy development with the current number of pets in Italystanding at 60 million

ZOOMARK INTERNATIONAL, organised by BolognaFiere with the support of ASSALCO(the national association for companies involved in the sectors of pet foodand pet care) and ANMVI (the national association of Italian veterinarians)will be taking place from Monday 6 to Thursday 9 May, an alignment of theschedule for the benefit of the international calendar, prioritising weekdaysfor the large B2B event.

This year is the 18th edition of ZOOMARK INTERNATIONAL and will play host to757 exhibitors from 45 countries, 6 of these are national collectives,highlighting the event’s growing international profile. The new feature ofthis edition, born from the collaboration with various associations and withthe event coordinators, comes in the form of the foreign collectives and theorganisation of in-depth analysis sessions on markets and the businessopportunities concerning the USA, Canada, Russia, UK, China, India and theCzech Republic

In coherence with the significant attention towards international operators,ZOOMARK INTERNATIONAL has established numerous services for foreign buyers,who will be assisted in planning specific meetings with Italian companies.

A special initiative at Zoomark is the Aqua Project that, following thesuccess of its first edition in 2017, returns with a project developed toprovide even greater space to the aquarium sector and will directly involvecompanies involved in this field. The objective is to go beyond theconventional and to demonstrate the great versatility of aquaria, equippedwith the most modern technology in order to develop designs that are bothunusual and surprising in their simplicity. A large central area will housetanks of exceptional dimensions, a pond and the aquaria on display by theexhibitors in order recreate various habitats and ecosystems, showcasing thelatest technological innovations. With the collaboration of the magazineAbitare (RCS) and the Order of Architects, on 7 May at 2.30 the convention “Aquaria in the architectural context: problems, solutions and bestpractices,” will take place, outlining everything you might need to now aboutinstalling an aquarium in a domestic or public space.

**Significant space for innovations

As with previous editions of ZOOMARK INTERNATIONAL, notable space will beprovided for the new products being displayed by exhibitors: more than 400products will be on display in a new location in the Mall that connects thenew pavilions (28,29 and 30) which will add further value to an alreadyextensive array of products. Around 40% of items relate to pet food, a sectorin which innovation is a fundamental factor. New formulae that areincreasingly calibrated to animals’ nutritional requirements, ingredients thatare selected based on organoleptic properties, quality and animals’ specificrequirements (for example products that do not contain allergens, are grainfree or have particular nutritional functions that assist in the treatment ofspecific pathologies). Around 40% of the new products presented are for dogs,followed by products for cats and in third place for fish and ponds, a sectorencouraged by the Aqua Project, some of these products will be presented inthe Aqua Project itself.

Design is becoming increasingly sophisticated, forms and materials arebecoming more refined and of ever higher quality. The technology used for thedevelopment of products is being put to the service of pets and their ownersin order to offer the utmost in comfort, for example pet beds made from highlyinsulated and comfortable materials with orthopaedic or memory foam cushions,moments for recreation (interactive toys), protection and security with GPScollars and electronic name tags, as well as high visibility systems for thedark.

In the pet care sector – hygiene and medical solutions – the emphasis is ondelicate formulae, homeopathic and Ayurvedic approaches as well as the firstCBD-based products.

The sector of animal litter will include new vegetable-based products madefrom new sources that are completely environmentally friendly. Generallyspeaking there is a greater demand for organic products and materials,sustainable production cycles and recyclable packaging.

The programme of events

The “Events” at ZOOMARK INTERNATIONAL form part of a line up that is moreextensive and articulated compared with previous editions. In addition to theOpening Convention that will focus on the presentation of the ASSALCO ZoomarkReport and the special event about aquariums, also worth noting is theConvention “The use of plants and herbal remedies for animal wellbeing” on 6May at 2 pm; “ Animal behaviour: a strategic area for the successful petshop ” will focus attention on the necessary features for a pet shop projectin step with the times, given that currently also the retail sector concerningthe pet world is experiencing a notable shift towards online purchasing, on 6May at 3 pm; “ Rimedialife and sustainability in fish farms and aquaria” on6 May at 4.40 pm; also taking centre stage are the events for vets, theseinclude the workshop on electronic prescriptions, which introduces importantnew innovations in the veterinary world, on 7 May at 3 pm; the convention “The tools for sound management of a dog breeding facility ,” on 8 May at 9am; “ The evolution of the profession of animal grooming in Italy and the FCCand APT certification in line with the law 4/2013 ” on 9 May at 9 am.

“Zoomark International 2019,” explains Antonio Bruzzone, General Manager ofBolognaFiere , “will fill an exhibition space of 55,000 square metres, anincrease of more than 10% on the 2017 edition. The event will involvepavilions 25 and 26 and the new pavilions 28, 29 and 30, which were opened inthe autumn of 2018. The total number of 757 exhibitors will enable us to set anew record of companies involved, exceeding the record set at the lastedition.” Around 70% of the exhibiting companies are arriving from outsideItaly from 45 different countries. “There will be a significant presence fromChina,” continues Bruzzone, “followed by a substantial representation ofcompanies from Great Britain, a notable increase in spite of the uncertaintiesabout the future due to Brexit. There is also a greater number of exhibitorsfrom Turkey and the countries of Eastern Europe. Among the new entries areBelorussia, Greece, Malaysia, Serbia and Slovakia.”

**Gianmarco Ferrari , President of ASSALCO :

“Also in 2018 the positive trends of the Italian market continued. The mainsegment, that of products for dog and cat food, in Italy achieved a turnoverin excess of 2 billion euros, an increase in revenues of +1.5% compared withthe previous year and a growth rate greater than that for large massconsumption packaged goods, which in 2018 grew by 0.01%. The segment of catfood, consisting of dry products, wet products and snacks, represents 52.3% ofthe total market and is worth 1,089 million euros, while the segment for dogsis worth almost 993 million euros. A glance at consumers’ shopping trolleysindicates that purchasers are shifting towards premium products and smallerpackages. In the grocery retail sector, primary accessories for pet care anddaily management (such as products for hygiene, toys, leads, beds, cages andaquaria) registered a business volume of 71.3 million euros. A thorough reviewof the all of the market data is available in the annual ASSALCO ZoomarkReport.”

ZOOMARK INTERNATIONAL is the most important event in Europe for the global petindustry. Taking place in odd-numbered years, the event is a huge exhibitionplatform that welcomes more than 27,000 buyers from all over the world, whocome to discover the latest innovations, meet with leading internationalplayers, benefit from professional training events and discuss the markettrends.

Attending Companies’ own press releases can be viewed on the a space provided for exhibitors to highlight what theyconsider the most pertinent topics.


Next Pet Industry News Newsletter 29th April 2019

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