The National Retail Federation says that 27 percent of people will buy

Valentine’s Day gifts for their pets, totaling $1.7 billion spending

Puppy love is stronger than ever.

Pet owners plan to spend more on their fur babies this Valentine’s Day thanever before, according to the National Retail Federation (NRF).

Twenty-seven percent of people say they will buy Valentine’s Day gifts fortheir pets, totaling approximately $1.7 billion in spending. The numbers arethe highest in survey history and have increased by 17 percent since 2010.

“Husbands and wives don’t need to be worried if their spouses are buying aValentine’s Day gift for someone else – most likely it’s… a treat for thefamily dog,” Prosper Insights Executive Vice President of Strategy Phil Risttold the NRF.

As a whole, Valentine’s Day spending is expected to hit record highs withtotal spending projected at $27.4 billion, up 32 percent from last year’srecord $20.7 billion. About 55 percent of Americans plan to celebrate theholiday altogether.

Source: Fox Business

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