CIPS, as the sole B-2-B pet show in Asia, has observed the changes andinnovations in China 2020 as follows:

New product with non-traditional source of raw materials

As we know, fish, beef, chicken, sheep and rabbit are the traditional proteinsource for pet food, yet crocodile, pigeon and horse meat have emerged intothe Chinese pet food market.

Cattaro launched freeze-dried raw bone meat and wet food with pigeon as mainprotein source, which is the first pet food brand in China using pigeon as themain raw material.

Foodie Pet launched new products of horse meat pie and horse meat cubes usingraw material from Inner Mongolia.

In addition, Wangwang-Chocolate ,a chocolate company with 16 years , launchedpet chocolate product in the market. The product doesn’t contain theobromine,which can be snack for both pet and their owners.

Functional drinks for pet

More companies focus on pet beverage in 2020, for example, pet goat milk andpet milk tea. Pet goat milk from SMILE with enriched selenium to prevent agingand tissue sclerosis that caused by oxidation. Different from other skimmedpet goat milk, pet milk tea is made of skimmed goat milk and meat extractsmixed with various fruits and vegetables. Another newly launched pet drink ismade of water, chicken and fish extracts with added taurine and astragalusthat looks like pet dairy, but with extra health benefits for pets.

Herbal added extracts

Several brands launched pet food with added herbal extracts, giving theproducts functional effects. Weight Right has added a combination of naturalplant extracts to maintain urinary and intestinal health. Some other brandshave added astragalus and plantain extracts to stimulate pet health, whileLiangbei has added probiotic as well as herbal extracts in order to maintainfur and kidney condition. Peidi’s Chewnergy contains honeysuckle, mint,houttuynia cordata and dandelion that could alleviate gingiva swell and pain,fresh mouth, relieve inflammation and itching. The formula helps to reducesymptoms of swollen and achy gingiva of teething puppy dogs, so that dogsloving biting will no longer make a mess at home.

Innovative packaging combining Chinese traditional style and culture

Many Chinese brands have designed their own IP image in Chinese traditionalstyle, some have selected cartoon for the packaging and make Christmas seasonspecial edition. Cattaro have come up with bubble tea cup shape container forcat grass, in which seed and soil are included. Let it grow for 2-5 days thenit is ready to feed.

More imported products in Chinese market

Natural Balance, Simple Food, First Mate, Tasti Dinner, Taffy’s and many otherinternational brands have entered the Chinese market, that provides moreoptions for the pet parents.

Brands sponsor TV shows

Red Dog had exclusively sponsored the first Chinese veterinary documentarywhile My Foodie had sponsored the first pet and celebrity interaction realityshow. More brands seek chance for exposure on wider media platform as thenumber of pet growing rapidly.

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