20 April sees the first in a series of meetings hosted by ZoomarkInternational in partnership with the pet industry’s leading trade magazines,as part of the run up to the in-person event at BolognaFiere from 10 to 12November

What new developments can we expect to see in the pet market in the comingmonths? Which of the solutions and habits that helped us get through thepandemic year are here to stay?

Zoomark International – now stepping up preparations for the showscheduled from 10 to 12 November in BolognaFiere, the only internationalevent in Europe to be held in person in 2021 – is engaging with key players inthe industry to get the conversation started. The meetings will be held inwebinar form, the only avenue open at the present time, as the vaccinationcampaign continues.

These genuine roundtable discussions are being planned and staged incollaboration with the Italian main trade magazines, valued allies who bringthe pet industry together and keep it up to date.

All of the meetings in the programme designed by the organizers of ZoomarkInternational address a number of common themes, including organizationalissues and the aim of identifying solutions to grow business post-pandemic.Each webinar will be hosted by one of our media partners, with whom the chosenexperts and leading business figures will discuss the given topic. Allwebinars will be in Italian.

The fast-paced discussions, lasting a maximum of one and a half hours, will bestreamed live, and the recordings will be made available online for thoseunable to attend.

The first one is scheduled for Tuesday 20 April , on the topic of “Digitization and innovation ” with Zoomark International’s media partnerthe magazine Pet Trend. After the welcome greeting from Gianpiero Calzolari(President of BolognaFiere spa), the event will be moderated by FabrizioVallari (marketing expert, journalist and lecturer on marketing &communication) and feature the expert Silvia Bosio (digital consultant ande-commerce specialist) and, together with Gianmarco Ferrari (President ofASSALCO), Marco Angeli (Key Account Manager Italy of Camon spa), AldoRossi (Marketing & Sales manager of Dorado srl) and Alessio Costa (GeneralManager of Rebo srl).

“Specialized retail after the pandemic” will be the theme of the secondwebinar in the series, scheduled for Tuesday 18 May. Pet B2B magazine willbe the media partner, and editor Davide Bartesaghi will conduct the meeting –introduced by the welcome greeting of Antonio Bruzzone (General director ofBolognaFiere spa) – between the experts Gianmarco Ferrari (President ofASSALCO), Luciano Fassa (General Manager of Monge & C. spa), VitoBolognese (Director of Pet Village srl), Dan Franco (President of RinaldoFranco spa) and Francesco Ianora (General Manager of Wonderfood spa).

The series of meetings before the summer break will be rounded off onThursday 8 July with a discussion on “ How communication has changed inthe pet industry in the last year “. With media partner Zampotta PetBusiness, and moderated by editor Cristina Mandaglio , the discussion willstart with the welcome greeting of Antonio Bruzzone (General director ofBolognaFiere spa) and involve Filippo Giunti (advertising strategist),Nicola Benincasa (expert in sales techniques) along with pet industryprofessionals Fabio Bernini (General Manager of Befood srl), MircoAringhieri (Owner of Iv San Bernard srl) and Federico Carraro (SalesManager of Sicce Italia srl).

The webinars are in Italian, free and open to all those who work in theindustry. Registration is required to receive the link to attend each event.

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