Life goes on. So too commerce.

Most noticeable are the changes in the pace, nature, (in)consistency andmodulation of both. Intensity seems to have increased across the board – forthose who seek to prevail and succeed. Overall, sights have tended to belowered, expectations reined in and relationships limited to those from whomtrust, mutual respect, integrity, on-going accessibility and responsivenessare expected and somewhat assured.

Happiness, satisfaction and fulfilment appear to be less conspicuous.“Soldiering on” seems an apt description of prevailing sentiments. For others,the dark shadow of depression, stress and anxiety is all-consuming.

Few if any things have stopped. Progress may be tortured. Achievementsgenerally take greater and more effort, time and resources.

Refreshingly, among those who recognise and accept the present realityphilosophically, the sun still shines; it rises in the east and sets in thewest. In that context, the essential benefits and labours of life are there tobe enjoyed, deployed and, yes, even toyed.

Hope springs eternal. Tomorrow is another day. Application and maintainingintensity are fundamental undertakings when the essentials (of operations) areconsidered non-negotiable. Priorities, schedules and allocation of resourcesare, and should be, applied intensively.

Across the centuries, countless military leaders have embraced and implementedthe philosophy:

I may lose a battle,
But I will never lose a minute.

Now is not the time to ease back. Recalibrating business models, operationalstandards and visions need to be introduced and sustained with enthusiasm,confidence and assertiveness.

Barry Urquhart
Managing Director
Marketing Focus
M: 041 983 5555
E: [email protected]
W: www.marketingfocus.net.au

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