The Australian National Kennel Council (ANKC) has announced the launch ofits new consumer face, Dogs Australia, to take a more proactive role incommunicating to dog lovers nationally.
The ANKC is the coordinating body for its state member bodies, which comprise,Dogs ACT, Dogs West, Dogs Queensland, Dogs NT, Dogs NSW, Dogs SA, DogsTasmania, and Dogs Victoria.
Dogs Australia unites this impressive network that makes up the Dogs Australiacommunity, which has an estimated 60,000 members (including members of itsaffiliated organisations).
To find out more about the launch of Dogs Australia, Pet Industry News (PIN)sat down with Hugh Gent, OAM, president of ANKC.
PIN: How will Dogs Australia help to create a more unified national industryvoice? And why is this so important?
HG: As Dogs Australia we’re one unified, strong voice that brings togetherour Australia-wide network of existing state bodies. Together we have 32,000members, including 11,000 knowledgeable breeders and thousands of dogadvocates associated with 353 breed clubs and 484 sporting clubs acrossAustralia.
Coming together as the unified national body of Dogs Australia is importantbecause as a group, we celebrate the history of original pure breeds andsafeguard their future through healthy and responsible breeding standards.Plus, Dogs Australia aims to grow and support its extensive dog communitiesacross Australia.
PIN: What has been the feedback from your members?
HG: The members, who are members of the affiliated state and territorymember bodies have embraced the change as illustrated by the 1,400 members whohave signed up to the Dogs Australia Bush Telegraph site in the three dayssince it was launched; many of the members are responding to the invitation tohelp facilitate the launch of Dogs Australia. Members have also been tellingus that the rebranding is a great initiative.
PIN: What will be the key priorities for Dogs Australia for the remainder ofthis year and into 2022?
HG: The launch of our Dogs Australia website – www.dogsaustralia.org.au –and introducing who we are and what we do. Dogs Australia is the ‘go-to’ forall things dog – from finding the right breed for you, the right registeredbreeder to finding the right sport or activity for you and your dog. DogsAustralia promotes responsible dog ownership and provides support and guidanceto dogs and owners all through a dog’s life.
In February 2022, we launch our Dogs Australia video series that showcasesmore than 180 breeds categorised into seven distinct groups (toys, terriers,gundogs, hounds, working dogs, utility, non-sporting). This helps peopleunderstand their dog’s instinct.
PIN: Can you tell me a bit about the Dogs Australia Bush Telegraph?
HG: The Dogs Australia Bush Telegraph is a Facebook group of our membersacross our network to share the combined resources and information of ourmembership groups. By joining the Bush Telegraph, Dogs Australia sharesresources from the various consumer educational campaigns to the broadermember community, to grow our collective brand, breeds, and clubs. Members ofthe Bush Telegraph can then share this information with their own communities– if we all share our messages, we’re able to reach more people.
You can join the Bush Telegraph on the Dogs Australia Facebook page.
PIN: Is there anything else you’d like to mention about Dogs Australia?
HG: We’re Australia-wide, and that no matter where people are, DogsAustralia can help and connect you with what you’re looking for – whether it’sthe right breed, right breeder, or whether you’re looking for the right dogsport that suits your dog’s instinct. We love all dogs – come join us!
Tagged: ANKC, Dogs Australia
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