The order of current business is anything but orderly.

Norm has morphed into anorm and in some instances, abnorm. Surprises andthe unexpected abound.

Rules for commerce, communications and consensus are being rewritten. It’s awork in progress. Everyone, it seems, is applying their own guidelines andframeworks. Big isn’t as big anymore. Downsizing and contractions have evolvedinto forces in their own rights. Nothing wrong with that!

Demand, momentum and productivity appear to be fluid. “Solid”, “intense” and“consistent” seem to be pensive calls from the past.


Each dimension addressed above, and more, suggest a noticeable absence ofconstraints. What is holding back most companies, brands, products, servicesand applications are the thoughts from within, rather than the market forcesfrom without.

Shackles and hackles need to be cast aside. Elephants can be locked down withthe presence, rather than the strength, of fragile constraining cords.

Wake up. Shake up. Stand up. Speak up. The world, consumers and the economyawait you.


COVID-19 is not the only infectious presence in the society. Confidence,enthusiasm and authority are equally infectious, albeit rare, isolated andfractured during 2020.

It is difficult to identify and achieve consensus about the credentials ofleaders in many aspects and sectors of life at present. The nature of physicswill ensure those voids are filled. No applications necessary.

Survive, thrive or dive? Your choice.

Barry Urquhart
Communications Strategist
Marketing Focus
M: 041 983 5555
E: [email protected]

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