Real Pet Food Company (RPFC) has announced its entry into the growing petsupplements market with the acquisition of Australian-based pet supplementstart-up, People for Pets.
The acquisition marks RPFC’s first entry into the pet supplement category, asegment which David Grant, CEO, RPFC, says represents significant opportunityfor the business.
“There is huge potential for growth in this space,” Grant told Pet IndustryNews. “It is underdeveloped vs the US market or even Asia, and we know petcare follows human trends, so the potential for supplements in the petcategory is significant.”
People for Pets was built by a team of former Blackmores and P&G executivesand has demonstrated impressive growth since its foundation in 2021. Itrecently launched Nectar of the Dogs, the first range of Australian made,plant-based, medicinal water treats.
Nectar of the Dogs was formulated to exacting, evidence-based standards incollaboration with vet surgeons and naturopaths. It uses organic and human-grade ingredients setting a new standard for dog supplements.
“Nectar of the Dogs is a slightly niche, unique brand, but the product itselfand the consumer reaction is what sold it to us,” Grant said.
“The segment of supplements is exciting, and we know that with the team fromPeople for Pet’s experience and spirit that this was a great match for us. Weare excited to partner with People for Pets and look forward to expanding intothe pet supplement space.”
Through the partnership, RPFC will work to grow the People for Pets brand bothdomestically and in key global markets.
“The team at People for Pets have a bunch of new ideas in this segment of thepet market and we can’t wait to work with them to bring the ideas to life,”continued Grant.
RPFC is investing alongside founder and ongoing shareholder and employee ofPeople for Pets Gabriel Perera, who said: “This is an exciting partnership forPeople for Pets because we can combine the entrepreneurial style and naturalanimal health expertise that has made us successful to date, with RPF’sexperience, resources, capabilities and international reach as a values-led,Australian global pet care leader.”
Tagged: Nectar of the Dogs, People for Pets, Real Pet Food Company
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