In the first three quarters of 2020, overall Nestlé e-commerce sales
grew by 47.6%, making up 12.3% of total sales. Purina PetCare was one of themain contributors to this online sales growth.
Nestlé Purina pet food and treat sales reached CHF10.382 billion (US$11.444bil) in the first nine months of 2020, up from CHF9.973 billion (US$10.993bil) in that same period of 2019. That change represents real internal growthof 10%, according to data released along with the company’s Oct. 21 third-quarter investors call. That strong momentum in pet food sales paid offoverall for the company, as organic growth reached 3.5%, with real internalgrowth of 3.3%. By product sector, Purina PetCare was the largest contributorsto Nestlé’s overall sales growth. By brand, Felix, Purina Pro Plan andTails.com drove growth, along with strong demand in e-commerce and specialistchannels.
“Nestlé has remained resilient in a difficult and volatile environment,” MarkSchneider, Nestlé CEO, said in a press release. “Our people have acted in aresponsible and prompt manner to mitigate the impact of the global pandemicand have adapted quickly to evolving consumer needs. Strong organic growth wasbroad based and supported by sustained momentum in the Americas, PurinaPetCare and Nestlé Health Science, as well as the acceleration of our coffeebusiness in the third quarter.”
E-commerce and regional growth for Purina PetCare
In the first three quarters of 2020, overall Nestlé e-commerce sales grew by47.6%, making up 12.3% of total sales. Purina PetCare was one of the maincontributors to this growth.
In North America, the largest growth contributor was Purina PetCare, withsustained momentum in e-commerce and premium brands. Purina Pro Plan, PurinaONE, veterinary products and supplements all grew at a double-digit rate.Overall Nestlé sales in North America maintained a mid single-digit growthrate. Latin American sales had high single-digit growth overall for Nestlé,with Purina PetCare serving as a key growth platform. Purina PetCare salesalso grew at double-digits rates in Europe, North Africa and the Middle East.
Nestlé sales in China declined in the first two quarters, but turned positivein the third. Purina PetCare grew at a double-digit rate.
Southeast Asia maintained mid single-digit growth over all for Nestlé withPurina PetCare once against begin among the main contributors to growth.
Source:Tim Wall Petfood Industry
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