Pet supplement sales skyrocketed 21% in 2020, quadrupling the rate of
growth in 2019
The coronavirus pandemic has elevated to new heights concerns over pet healthand wellness, with the constant spotlight on disease and prevention causingAmericans to embrace myriad strategies to keep pets healthy. Market researchfirm Packaged Facts’ November/December 2020 Survey of Pet Owners, which isfeatured in the brand new report, Pet Supplements in the U.S., 8thEdition , shows that 41% of pet owners are paying closer attention to theirpets’ health and wellness because of COVID-19, with 14% changing the healthcare products they buy their pets.
The end result has been a boon to the pet supplements industry. Packaged Factsestimates that pet supplement sales skyrocketed 21% in 2020 to reach nearly$800 million, quadrupling the rate of growth seen in 2019.
“Interest in pet supplements has risen across the board, but condition-specific formulations directly related to COVID-19 concerns, such as thoseboosting the immune system and offering stress-reducing or anxiety-reducingbenefits, have seen demand soar,” says David Sprinkle, research director forPackaged Facts.
Pets anxiety can be brought on by changing habits and schedules, causing petsto exhibit a range of undesirable behaviors and problems for pet ownersattempting to work from home. Additionally, although the influx of new petsinto households has been a welcome distraction for many, new pets can becomestressed out while attempting to acclimate to their new environments.
This state of affairs is occurring at the same time as the mainstreaming ofCBD products, which are perhaps most famous for their anxiety-reducingproperties. CBD is also said to provide anti-inflammatory benefits and aid inimmune system regulation, additional spot-on areas of interest in COVID-19era. Other immune-building supplements often feature probiotics—a cross-overfrom human supplements that continues to gain momentum in the pet market.
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