More than half (54%) of American households have pets, according to researchpublished in the recent Packaged Facts market research report PetPopulation and Ownership Trends in the U.S.: Dogs, Cats, and Other Pets, 4thEdition , representing a total of almost 68 million households. That numberis currently on the rise.

While pet population estimates amid pandemic, economic, and job marketdisruptions are necessarily tentative, Packaged Facts currently projects 4%growth in the pet ownership households base in 2020. This growth will bringthe total number of pet-owning households in the U.S. to nearly 71 million.Packaged Facts expects robust growth in the number of dog-owning households aswell as cat-owning households, who in combination make up 96% of pet-owninghouseholds overall.

Currently, by type of pet, 39% (49 million) have pet dogs, up from 36% in2009. That percentage gain, compounded by incremental population gain, hasbeen a major driver of pet market growth over the last decade. In turn, 24%(30 million) have pet cats, with household ownership for cats hovering aroundthat range over the last decade. Roughly a tenth of American households havepets other than dogs or cats—including pet fish, birds, reptiles, hamsters,and rabbits. This represents roughly 19% of pet-owning households overall, ornearly 13 million.


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