The 20th edition of Pet Fair Asia will take place in a new venue, using 8halls of Shanghai New International Expo Centre. With 1,000 exhibitors and100,000sqm of exhibition space , Pet Fair Asia is the fastest growing eventworldwide (+40% in 2017) and the largest exhibition for dog, cat, rodent andreptile supplies in Asia (net surface/exhibitors/visitors numbers certified byUFI).

This 20th anniversary marks an important step for the pet industry in China.Chinese suppliers are now considering their own territory as a priority,increasingly thinking from a brand perspective. Local products are gettingseriously innovative and domestic brands are already making a breakthrough athome and abroad. In a market weighted for 2 billion US$ , wheredistribution channels are particularly short, the presence at Pet Fair Asiabecomes decisive for branding: most exhibitors present their offer in largeand creative spaces (up to 1,000sqm).

International brands are omnipresent at the show, where pet healthcare andfood safety are growing arguments for end-users’ decision-making process.Their massive success at Pet Fair Asia shows a tremendous potential forimported products. In 2017, the show gathers multiple pavilions includingNew Zealand, South-Korea, Japan, Taiwan, Hong-Kong and Brazil, along withinternational booths from more than 30 countries.

Moreover, the exhibition covers an extended range of the industry supplychain. Along with pet food, toys, clothing, accessories… an entire hall isdedicated to pharmaceutical/veterinary suppliers and pet clinics. The increasein demand for pet food technologies in Asia explains the explosion ofupstream suppliers (+60% in 2017), showcasing ingredients, machinery andpackaging solutions. Other dedicated sections include cat products, small petsand aquaria.

Conferences complete these specific exhibits: the 6th Petfood Forum Chinaoffers an extensive program on pet food supplies with a business and technicalfocus. The 4th Annual Meeting for Pet Hospital Management address issuesrelated to the fast-paced development of the veterinary sector. Finally, the7th International Pet Industry Summit , organized in a privilegedenvironment, comes in a whole new formula: top level presentations from Chinamarket insiders, insight into the undergoing revolution from the East,business opportunities for decisions makers from Asia and their Westerncounterparts.

In a world where leading pet trade shows across the globe have become greatbackyards for networking, there is just something “more” happening in Shanghaiin August.
Pet Fair Asia
24-27 August 2017, Shanghai New International Expo Centre
www.petfairasia.com

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