Australia’s largest online pet store, which is valued at over $1 billion, ison the hunt for new pet product suppliers.

The retailer currently offers over 10,000 products but is aiming to expand itsrange over the next few years, with Australia, Asia, Europe, and the USidentified as key markets.

William Roney, Head of Business Management at Pet Circle, said they see hugeopportunity for growth as the Australian market is currently underdeveloped interms of pet speciality range compared to other markets across the world.

“We believe that pets’ needs are not one size fits all and that there are manyunmet needs in Australia, so we intend to meet them by sourcing the bestproducts both locally and internationally.

“We will be building our range dramatically over the next couple of yearsfocusing on growing several categories, especially our premium range of dogand cat food, beds, clothes, technology, training and containment.”

After securing a $125 million in Series C funding round late last year, PetCircle became Australia’s latest billion-dollar-valued ‘unicorn’ company andwill use the funding to accelerate growth including developing its softwareplatform and expanding its warehouse footprint, dedicated fleet, and productrange.

“Pet Circle has evolved from a pioneer online retailer to a disruptive forcein the pet supply industry that is enabling a better experience for pet ownersby offering a better range, price and advice.

“We have a strong and loyal active customer base, an innovative bespoke techstack, a Vet Squad that offers free 24/7 online pet and product advice, anAuto Delivery subscription service, one of the largest dedicated deliveryfleets in Australia, and massive warehouses across Australia for distribution,so we believe we have a winning formula to meet all pet and pet parentsneeds,” said Roney.

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