This is what the Interzoo start-up area will look like

The next Interzoo will feature a new start-up area for internationalcompanies. Following the resounding success of the pavilion for innovativeyoung companies from Germany, Interzoo organizer WZF will also offer newcomersfrom overseas the opportunity to present their companies on a speciallydesigned area.

“We are very pleased to offer international start-ups a specifically designedpavilion at the coming Interzoo and in doing so promote innovations for thepet supplies sector,” says Dr Rowena Arzt, Director Exhibitions at Interzooorganizer WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH) aboutthe international start-up area that will make its debut at Interzoo 2020.

In hall 11, young companies from around the world will have an opportunity topresent themselves and their products in two dedicated areas. “It is importantto us not just to offer newcomers to the pet supplies industry a first-classpresentation area but also to establish a space for dialogue where they canforge new and successful contacts,” says Dr Arzt.

Companies operating in the pet supplies sector can register for the new start-up area if they are less than five years old, employ fewer than 50 people,have their registered office outside Germany and have never taken part inInterzoo before. Interested companies can get more information on the Interzoowebsite:

Pavilion for young German companies fully booked

The national format, the “Innovation made in Germany” pavilion, had anextremely successful start at the last Interzoo. In its first year, no lessthan 26 young companies had taken the opportunity to be part of the projectsubsidised by the German Federal Ministry for Economic Affairs and Energy(BMWi). For the next Interzoo this pavilion has already been fully bookedsince mid-October. “This shows us that offering an additional internationalstart-up platform is the right step, because there is clearly a demand in theindustry,” says WZF Managing Director Alexandra Facklamm. Moreover,international participation in the trade fair is growing steadily. At Interzoo2018, 83 percent of exhibitors and 74 percent of trade visitors, more thanever before, came from outside Germany.

“Even though the international area does not receive government funding WZFwill be offering participants attractive conditions in our capacity asorganizer,” says Dr Arzt. For example, participants in the internationalstart-up area and the young companies from the German pavilion will bothbenefit from special rates in the newly segmented Interzoo Product Showcase.

387 first-time exhibitors already registered

It’s not just start-ups that recognize Interzoo as the perfect opportunity tomeet industry specialists and customers and establish valuable contacts.Experienced companies too are discovering the trade fair for themselves as theultimate marketplace for the pet industry. Currently the number of first-timeexhibitors is standing at 387 (as at 30 November 2019). Of these, there are247 first-timers from Europe (68 from Germany), 89 from Asia and 39 fromAmerica. Compared to Interzoo 2018, 347 first-time exhibitors had registeredat the same point of time in 2017. “Of course these figures are set to change,but the trend looks very promising. This mix of returning and first-timeexhibitors, long-established companies and start-ups is exactly what we want,because our sector is extremely diverse and this should be reflected atInterzoo as a world-leading trade fair,” says Dr Arzt. And Alexandra Facklammcontinues: “We live in a global environment in which international networkingis becoming more and more important. And the same applies to our trade fair.”

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