On Saturday 19 and Sunday 20 October 2019, PETstock’s charity arm, PETstockAssist, will host its fourth annual microchipping initiative, providingheavily discounted microchipping services across the country.

The purpose of the initiative is to encourage responsible pet ownership in aneffort to break the cycle of pets needing to find homes.

The simple and affordable procedure can greatly assist in the quick and safereturn of lost pets; reducing stress for owners and reducing the burden onpounds and animal rescue groups.

The $10 flat rate, which is a fraction of the usual price of $80, aims toencourage more pet owners to get their pets microchipped to keep them out ofpounds, where it is estimated up to 200,000 pets are euthanised every year inAustralia1.

The initiative has seen a reduced number of pets being brought in for theprocedure each year, suggesting fewer Aussie pets remain non-microchipped.

PETstock Assist Charity and Events Coordinator, Jess Guilfoyle, says in 2016and 2017, 8,210 and 6,566 animals were presented for microchippingrespectively.

“In 2018, we were pleased to see that number further reduced to 4,200 and hopeto see the number of pets in need of microchipping decrease again this year,”she says.

“Microchipping is mandatory in most states; however, thousands of pets stillremain non-microchipped despite the introduction of new laws.

“Whether due to the usual cost of microchipping, lack of awareness on thelaws, or owners not understanding how crucial microchips are to the safereturn of lost pets.

“In South Australia alone, only 6% of all cats that came into the RSPCA in2017 were microchipped2, making owner and pet reunions all the more difficult.

“If you haven’t had your pet microchipped, this is a fantastic opportunity tobook an appointment at your local PETstock store to ensure your pet’s safety,should they ever get lost.”

National Project Manager for the PETstock Assist Microchip Blitz, ChristineRobertson, says the panic of losing a pet can be heartbreaking for pet ownersas well as a traumatic experience for the lost animal.

“The Microchip Blitz aims to offer peace of mind for pet owners while reducingstrain on rescue groups, who are often already understaffed and underfunded.”

Pet owners are encouraged to make an appointment online for their localPETstock store once appointment times are released in October. Owners canbring in dogs, cats and small animals including rabbits and guinea pigs.Unfortunately, horses, livestock, birds and reptiles will not be eligible.

What: PETstock Assist Microchip Blitz
Date: Saturday 19 and Sunday 20 October 2019
Time: Times for each store will be detailed at www.petstock.com.au
Location: Participating PETstock stores across Australia
Cost: $10 per pet (by appointment only)
How: Visit www.petstock.com.au in October to make a booking

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