This hotel serves its guests human-like treats in a high-end dog café.

A luxury dog hotel, Criteratti, in India offers the ultimate pamperingservices for its guests, including a pet spa, swimming sessions, hydrotherapy, a royal boarding suite, and a dog café and bar. Located in Gurugram,one of India’s wealthiest cities, Critteratti is an entrepreneurial responseto the country’s growing market for pet food and rising per capita disposableincome.

Criteratti’s pet café serves both animals and their humans and welcomes walk-ins. The café, called Friends ‘N’ Fur, is the first of its kind in India butamong many worldwide, particularly in major U.S. cities. Friends ‘N’ Fur’ssuccess proves that the western trend of pet humanization has reached India’swealthier urban areas, despite the country’s slowing sales of premium dogfood.

According to a 2018 Dog Food in India report from Euromonitor International,premium dog food’s slow down in sales coincides with an increase in dog treatsales. The interest in premium treats is also reflected in this luxury café,which serves mainly small treats such as muffins, pastries, cake, soup and icecream. The café aims to create a human-like dining experience for pets,offering board games, dog sitting platforms and a dog bar.

India’s growing dog food market stirs innovation

India’s pet food market has created the perfect climate for a luxury dog hotelto flourish. Premium dog food sales have been steadily growing since 2016, andin 2017 a TechSci Research report calculated that around 85% of pets in Indiawere dogs. The dominance of dogs in India has led to increased innovationamong dog food companies looking to differentiate and market their products.The report also found that India’s northern region, where Criteratti islocated, accounted for a majority of dog ownership, while the south preferredcats and fish as pets.

As pet adoption rates rise in India, the country’s pet food market is expectedto grow annually by 9.1% (CAGR 2019–23), according to Euromonitor. As of 2019,India’s pet food market revenue amounts to US$388 million.

photo by bestofsumit, Bigstockphoto

Story by By Anna Girgenti Pet Food

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