Shop! Australia and New Zealand is extending the deadline for its annualRetail Marketing Awards until 31 January 2022.

The prestigious Shop! Awards celebrate the best in retail marketing campaignsacross 26 categories, covering physical displays and shopper experience, andrecognise and reward best practice, innovation, and excellence in retail andshopper marketing.

Open to both Shop! ANZ members and non-members, there are Gold, Silver andBronze prizes, in addition to the Award’s highest honour, the Tom HarrisRetail Marketing Award (named after Shop! ANZ founder, Tom Harris).

The 2021 Awards will see the return of two categories – ‘Field Marketing’,which took a brief hiatus in 2020, and ‘Campaign Response to a Covid-19Changing Shopper’, which recognises the challenges presented to marketers bythe pandemic.

Shop! ANZ general manager, Carla Bridge said that while the second half of2021 has been challenging for many, some stand out work has emerged from theretail marketing space.

“2021 has been a year of ups and downs, but retail marketers in Australia andNew Zealand have taken it all in their stride and continued to build strong,relevant campaigns and point of sale to engage shoppers and their changingmindsets,” she said.

“All retail marketers have had to adapt new and existing campaignsencompassing everything from pre-store, instore and post-store to enticecustomers in new and different ways as they navigate the new retail landscapethat has been left by the Covid pandemic.”

Australian and New Zealand designers and producers of retail marketingmaterial, brand owners, agencies, suppliers, and retailers are eligible toenter the Awards.

Winners will be announced at the Shop! Awards Gala Dinner on 31 March 2022.Tickets can be purchased at www.shopassociation.org.au/events/2021-awards-gala-dinner.

Awards criteria, and step by step guides on how to enter the Awards online areavailable at www.shopassociation.org.au/enter-awards

For more information, or to enter the Awards, visitwww.shopassociation.org.au/about-awards

Shop! ANZ 2021 Retail Marketing Awards categories:

Physical Store
– Large or Department Store
– Grocery Store (food) –Temporary Display & Permanent Display
– Grocery Store (non-food)
– Liquor – Temporary Display & Permanent Display
– Petrol, Convenience & Route
– Health & Beauty – Temporary & Permanent
– Consumer Electronics – Temporary & Permanent
– Specialty Retail, Lifestyle & Service Providers – Temporary Display &Permanent Display
– Category Management
– Window Displays
– Store Design
– POP THIS Retail Industrial Design – Temporary & Permanent
– CENTRUM GROUP Produced in ANZ

Shopper experience
– Digital Instore, Mobile, Social & Online
– Experiential
– Field Marketing
– Sales Promotion
– Occasion-based Shopper Campaign
– Integrated Path to Purchase Campaign
– Campaign Response to a Covid-19 Changing Shopper

Pinnacle and special awards
– People’s Choice Award
– Environmental Stewardship
– Best Design & Innovation
– Best Display
– Best Shopper Experience
– Tom Harris Retail Marketing Award (Best in Show)

Tagged: Retail Marketing Awards, Shop! Australia

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