Exhibitors and visitors can look forward to new digital services at the nextInterzoo in Nuremberg from 1 to 4 June 2021. With these services Interzooorganizer WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH) wantsto offer exhibitors even more opportunities to showcase their products andservices digitally and hence boost trade fair marketing options and target-group reach.
Dr Rowena Arzt, Director Exhibitions, comments as follows: “Based on theconsistently positive feedback concerning the online seminars of our newInterzoo Academy, we’d now also like to present more of our traditionalInterzoo offerings and on-site supporting programme in a digital format. Both,exhibitors and visitors, will benefit in equal measure because we’ll beenhancing the tried-and-tested services for exhibition booths and the servicesfor on-site visits by digital tools. Trade fair experts from all over theworld have demonstrated that online services can’t replace interaction withreal people or doing business at an event itself, but these offerings canincrease reach and therefore make the experience more successful.”
The planned new services include digital exhibitor presentations, from whichvisitors can obtain information and downloads and interact via texts or videochats with the exhibitors. Attendees can take part in the online workshops andconferences offered as part of Interzoo Academy. WZF will send moreinformation about these services to all exhibitors and visitors by the end ofthe year.
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