Wiesbaden – From 1 to 4 June 2021 the Interzoo organizer WZF(Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH) is inviting theinternational pet industry to “Interzoo.digital”. Due to the travelrestrictions caused by the Covid-19 pandemic, the world’s leading trade fairfor the international pet supplies market is taking place exclusively on theinternet. This innovative format developed by WZF offers exhibitors newservices to present their company and products impressively worldwide and tomake it possible for trade attendees to experience these. In times of physicaldistancing the new platform will make it possible to maintain customercontacts, look for new business and to discuss current trends in the sector.
Dr Rowena Arzt, Director Exhibitions at WZF, explains: “In this challengingyear our Interzoo exhibitors will have the opportunity to present theirbusiness ideas, product innovations and services to an international tradepublic in a similar way as at the physical Interzoo. Exhibitors and attendeeswill benefit equally from the new, digital services and will be able tosuccessfully and sustainably activate their business relationships. With theupcoming ‘Interzoo.digital’ the global pet sector will be able to generatestrong new commercial impetus, set new trends and benchmarks and inspireparticipants by discussing current topics.”
Value added through networking
According to WZF, one of the important advantages for those attending aleading international trade fair is coming together with business partnersfrom around the world as the prerequisite for maintaining businessrelationships and for networking. This essential value added will be enabledin a very special form at the upcoming “Interzoo.digital”, because all tradefair attendees without exceptions will be able to network efficiently on theonline platform. Features such as the contact management details included inall user profiles and the “Match-Making function” will ensure this. Soregistered users will be able to view their relationship network, administertrade fair contacts and enquiries, and make new contacts.
New digital services for exhibitors and attendees
The special offers provided by “Interzoo.digital” also include expandedexhibitor profiles in which companies can present their services and productsonline with the help of images, videos and documents. In addition, it will bepossible to display products on a separate product details page with furtherinformation and targeted contacts. Companies will also be able to set up ashowroom or topic and trend-oriented virtual café; if required, exclusive VIProoms for selected business partners will also be available.
In the entrance area of the online platform trade visitors will be able to gowith one click straight to a directory of exhibitors, the virtual topic andexhibitor cafés, the networking area or the supporting programme of“Interzoo.digital”, which will be offered as a live stream or video. It willbe possible to find targeted exhibitors and products using the search functionintegrated in the lobby. Additionally, users will have the possibility to savepreferred companies and products as favourites, get in touch with contactsdirectly via chat or video calls and organise fair appointments in theironline diary.
Exhibitors and visitors will receive more detailed information about theservices and costs of the service packages, as well as the deadlines forregistration and notes about setting up their digital trade fairpresentations, from the Interzoo team at the beginning of March. WZF isrelying on the proven collaboration with its partner NürnbergMesse for salesof the offer packages.
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