Supporting the pet supplies industry during COVID-19 crisis: Interzoo andZoomark announce new slots

Wiesbaden/Bologna – As a result of the COVID-19 pandemic and in the bestinterest of trade fair attendees as well as the pet supplies industry, theorganizer of INTERZOO, WZF (Wirtschaftsgemeinschaft Zoologischer FachbetriebeGmbH), and BolognaFiere S.p.A., organizer of ZOOMARK INTERNATIONAL, will bothpostpone their respective biennial events by one year. INTERZOO will now beheld in June 2021 and ZOOMARK INTERNATIONAL in May 2022.

The worldwide Corona pandemic has affected health, societies and economies inmore than 185 countries. 2020 has been a difficult year for many businesses.As a consequence, the event schedules of many exhibition venues, trade fairorganizers and industrial sectors are in a state of upheaval. This is alsotrue for trade fairs in the pet supplies sector. Given the severity of theglobal crisis and in the hope of finding a solution that serves the interestof the industry, WZF, organizer of INTERZOO, and BolognaFiere, organizer ofZOOMARK INTERNATIONAL, have rescheduled each of their events to therespectively following year. Both companies see this as an approach towardsfinding a minimally invasive solution.

Replying to the pet supplies industry’s needs, INTERZOO has been postponed tonext year and will thus be held in Nuremberg from 1 to 4 June 2021 , whilethe industry will meet again in Bologna from 9 to 12 May 2022 at ZOOMARKINTERNATIONAL.

Dr Rowena Arzt, Director Exhibitors at WZF GmbH, explains that “after a globalcrisis a global trade fair is needed to provide the industry with a positiveimpulse. Trade shows are a crucial instrument in enhancing the rehabilitationprocess in the aftermath of a crisis and act as catalyst for industries andnational economies.” Norbert Holthenrich, President of the German Pet Tradeand Industry Association (Zentralverband Zoologischer Fachbetriebe e.V., ZZF),the honorary sponsor of INTERZOO, adds: “In the aftermath of a crisis such asthe one we are currently facing, it is our obligation as association and tradefair organizer to support the industry in recovering economically. Ourexhibitors state that a biennial rhythm for an event with the magnitude ofINTERZOO is simply ideal and should therefore be maintained. We are optimisticthat postponing both trade fairs by one year holds solid benefits for theindustry at large.”

“Due to the COVID-19 emergency, the calendar of international trade fairs hadto be substantially altered,” Antonio Bruzzone, General Manager ofBolognaFiere, announces. “And today more than ever, fair organizers arestriving to offer the business world new tools and increasingly incisivesupport for kick-starting business, working in close collaboration withinstitutions, companies and trade associations. Our know-how as trade fairorganizer with consolidated international experience enables us to offer thebusiness community for the pet sector, which will be in Bologna in 2022 forZOOMARK INTERNATIONAL, an extensive vision of the very best of advancedinternational production, with an increasing number of professional operatorsfrom the world’s fastest growing markets, where we have been promoting theevent for time. We are convinced that the emergency we are currently facingcan provide new stimuli for business and that over the next two years theeconomy will re-stabilize, rewarding, in particular, the most innovativecompanies.”

In postponing their respective trade fairs each by one year, WZF andBolognaFiere have chosen a sensible way to support the pet supplies sector inthe best way possible. Both organizations hope that by choosing such profoundmeasures in difficult times they can help minimize the economic damagesuffered by the industry.

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