From 19 to 22 May 2020 the “who’s who” of the international pet suppliesindustry will meet again in Nuremberg. At Interzoo, the world’s leadinginternational trade fair for pet supplies, exhibitors from all over the worldpresent their product ranges and the industry’s top trends to trade visitors.Already during the initial exhibitor application period,the growth trend ofInterzoo continues.
A comparison of the current exhibitor registration status for upcomingInterzoo with the one of June 2017reveals increasing numbers of exhibitingcompanies from Germany, the rest of Europe and overseas. “This under lines theoutstanding importance of Interzoo for the nationaland international market,”says Alexandra Facklamm, Managing Director of Interzoo organizerWirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH(WZF). The higherfigures apply to regular and first-time exhibitors alike.Both groups areshowing an increased interest in the event. Applications numbers from first-time exhibitors are currently 11 percent higher than in the comparable periodof the previous event.
More than 120,000 m2display area Interzoo 2020 will once again offer a globalmarket overview of an innovative range of pet food, grooming products andaccessories for cats and dogs, birds, ornamental fish and terrarium animals.In 14 exhibition halls legitimated trade visitors–the majority of themdecision-makers from the specialist retail sector, drugstores, DIY stores andgarden centres, food retailers, online stores, pet grooming salons andpharmacies, as well as veterinarians–can find out about the latestdevelopments in the sector. At Interzoo 2018, 1,900 exhibitors from 66countries showcased their products on an area measuring more than 120,000 m2.Of the approximately39,000 trade visitors, almost 10,000 came from Germany.“This means Interzoo is still the most important trade fair and informationplatform for the German pet retail sectordespite its high level ofinternationality –and right on the doorstep,” emphasizes Alexandra Facklamm.
New: three trade fair entrances
Due to the growth of the tradefair and a larger exhibition space a new hallconfiguration is necessary.Halls 11 and 12 have will be added in2020:“Thiswill give usa third entrance at the north-west of the exhibition grounds andenable us to offer an additional service,” explains Dr Rowena Arzt, DirectorExhibitionsat WZF. Direct access from the underground means thatthe Westentrance is another way fortrade visitors to reach this part of the exhibitiongrounds quickly and conveniently.
Segmentation of product highlights
At the prominent location around Mitte entrance, exhibitors will once againhave the opportunity to present outstanding products in the “ProductShowcase”. To give visitors a better overview, this special display area atthe upcoming Interzoo will be structured into different product groups. “Thismeans that visitors will be able to focus on products in the animal categoriesthey are interested in. We are thus creating an area structured into segmentsfor preliminary information and the targeted search for product highlights,”Dr Rowena Arzt explains, adding:“As many trade visitors are interested inseveral categories and exhibitors also have products for various pets in theirportfolio, there will be no such segmentation in the halls, as usual.”
Support programme for young German companies continues in 2020
In 2018, the German Federal Ministry for Economic Affairs and Energy (BMWi)for the first time successfully included Interzoo in its funding programme tohelp young innovative companies take part in leading international tradefairs.26 start-ups took the chance to present themselves and their products aspart of the “Innovation made in Germany”-pavilion at Interzoo. This supportonce again will be featured at Interzoo 2020.“Within just a short time, somecompanies have already registered. We are delighted to be able to offer start-ups an interesting platform and thus promote innovations for the petindustry,” says Alexandra Facklamm. Interested companies can get furtherinformation on the Interzoowebsite:https://www.interzoo.com/de/aussteller/teilnahme/foerderung-junger-unternehmen
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