Launch of new pet category
With the further humanisation of pets and their integration into pet ownerlives, IKEA, the global brand with 400+ stores all over the world and anannual turnover of €38 billion ($47 billion), is now also entering the petmarket. To get a better understanding of their ambitions in the pet segment,PETS International arranged an interview with Peter Bondesson, project leaderat IKEA of the pet category.
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