EUR 10.7 billion is the revenue generated annually through pet ownership inGermany. Professor Renate Ohr, an economist from the University of Göttingen,arrived at this estimate in her “Pet Study 2019”, published with the supportof AGILA, a pet insurance company. The study focussed on both the economic andsocial significance of pet ownership.
“Pet owners are willing to spend more and more on their pets. The study showsthat the estimated annual sales in the last five years has risen by EUR 1.6billion,” explains Professor Ohr. Of the total EUR 10.7bn, dog ownershipaccounts for about EUR 5.6bn and cat ownership EUR 3.9bn. Together with therevenues from other pets like ornamental birds and fish and small mammals, petownership in Germany creates about 210,000 full-time jobs. More than half ofthe total annual revenue comes from expenditure on pet supplies (EUR 5.7bn)like food and accessories. Pet owners invested more than EUR 3bn in the healthof their animals, including alternative therapies or insurance. “Theincreasing expenditure shows how important pets are in our society. Pet ownersfeel healthier and happier with dogs and cats in their lives,” explainsFranziska Obert, PR and Marketing Manager at AGILA. This was made clear in thesurvey of 5,290 dog and cat owners incorporated in the study. It found thatfor nine out of ten dog owners and eight out of ten cat owners, theirsatisfaction with life was “improved” by owning a pet.
About the study:
The “Pet Study 2019: The economic and social significance of pet ownership inGermany” builds on Professor Ohr’s study “Pet Ownership as Economic Factor”from 2014. It is based on information and facts from various companies,institutions and individuals as well as a separate online survey of dog andcat owners. It is available online (in German only) from: www.renate-ohr.de.
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