Australian pet snack brand Doggylicious has secured national ranging withPETstock with its three variants of Doggy Butters.
The Doggylicious Doggy Butters are 100 per cent Australian made using humangrade ingredients and contain no salt, sugar, or xylitol – a sugar-replacementsweetener often found in mainstream peanut butters that is poisonous to dogs.
Ben Whyatt, CEO of Doggylicious, is excited to see how customers take to therange, which includes a calming butter, a hip, joint and coat butter, and anoriginal flavour.
“We can’t wait to see the response from the PETstock customers. This is afantastic opportunity for the brand. Since launching the doggy butter range acouple of month ago it has been all hands on deck to keep up with orders, wejust love the feedback and customer photos we are getting back.”
Whyatt also stressed the importance of maintaining a reasonable price point of$7.95, making it not dissimilar to the price of peanut butter you’d find inthe spread aisle.
“Instead of being greedy, we just thought realistically what would someone payfor peanut butter in the spreads aisle, so what would they pay for it in thepet aisle, because the biggest question I get asked is ‘well, why wouldn’t Ijust buy peanut butter in the spread section?’, but we’ve made Doggy Butterdog specific so owners aren’t questioning whether it’s safe for their dogs.”
The Doggylicious doggy butters can be used for a range of purposes, spreadinto toys such as Kong’s or LickiMats to keep dogs entertained, use to hidemedication or spread some onto your bathtub to get dogs to stay still whenwashing or grooming them.
Tagged: Doggylicious, Pet Food, PETstock
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