Rockville (MD), September 24, 2020 — Well before COVID-19, digital petcare was burgeoning. In the newly published study Digital Pet Care Productsand Services: E-commerce and E-connectivity, market research firm PackagedFacts reports that e-commerce made enormous strides between 2015 and 2019 andwill grow to 35% of pet product sales by 2024. This projected growth wouldmake the internet the top pet market channel in the years ahead.

During the past few years, sales of internet-connected and Bluetooth-enabledpet products have proliferated while outpacing the overall market growthaverage. Venture-capitalist-backed, app-based pet care sitting and walkingservices such as Rover and Wag! have broadsided the traditional non-medicalpet services paradigm. Meanwhile, veterinary telemedicine services have begunto move into the mainstream.

Altogether, for 2020, Packaged Facts expects sales of digital pet careproducts and services to top $27 billion, with the e-commerce sale of petproducts accounting for the lion’s share, but with all sectors poised tooutpace the overall pet market’s forecasted 2019-2024 compound annual growthrate of 5.4%. That said, sales of app-based pet care services will likelycontinue to remain soft through 2021, due to the ongoing stay-at-home andsocial distancing measures and travel slump that have negatively impactedhome-based pet care services across the board.

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