Credabl and Prime Practice have joined forces to create the next evolutionin holistic service provision for the medical, dental, and veterinarycommunities.

Credabl Holdings has acquired a strategic shareholding in Prime Practice(Prime) with plans to acquire the balance within the next two years.

The idea to join forces began last year when the two companies noticed strongsynergies in their five-year plans. United, they will strive to create thenext evolution in holistic service provision for the medical, dental, andveterinary communities.

Prime was established in Australia 25 years ago and has grown to become aglobal provider of practice management consultancy and training services withclients across Australia, New Zealand, Southeast Asia, China, North America,and Europe.

Its unique content and innovative technology supports the growth andsustainability of businesses by providing training to all team members toimprove their skills and business acumen.

Credabl is a team of finance specialists providing tailored solutions formedical, dental, and veterinary professionals. Through simplified, customised,and digitised solutions, Credabl ensures that medical professionals receivefinancial attention in both their personal and professional lives.

Wayne Shainfeld, CEO, Prime, will continue in his role leading Prime and joinsthe combined leadership team responsible for the two businesses.

“At Prime Practice, we believe that education is the fabric that weaves thevarious aspects of a practice into a thriving and successful business. Byjoining forces with Credabl, we are creating a significant and immediateopportunity to enhance the engagement and growth of our clients,” saysShainfeld.

“Our approach, which complements the full suite of Credabl’s financialofferings, will help us achieve our goal of supporting practice owners andtheir teams, so they can grow personally and professionally from graduationthrough to retirement. We believe this will result in creating a value-addedlending model with Credabl, which will increase the financial success,expansion and wealth creation of practitioners and practices.”

The move to fully acquire Prime aligns with Credabl’s strategy to fuel theambitions of medical, dental, and veterinary professionals in Australia. Itfurthers Credabl’s goal to educate, inform and finance the professions andspeaks to the greater impact both businesses can make for the community andits clients.

Stafford Hamilton, CEO and Co-founder of Credabl, said that this is just thebeginning and that Credabl is actively seeking strategic partnerships thatwill enhance the group by creating more value for its clients in theirpractice lives.

“We believe that continuing professional development (CPD) combined withstrong financial and business management skills are the cornerstones necessaryto own and operate great practices. Often, these skills do not form part ofthe curriculum in dental and medical school which, understandably, have afocus on clinical expertise. Naturally, good practice management capabilitieslead first and foremost to better patient outcomes, but are also organic increating increased financial success, expansion, and wealth creation for thepractitioner.

“Prime is undoubtedly the leader in practice management education within thedental market in Australia. By combining activities and IP, we believe we cantake Prime’s experience and success into the medical and vet professions, andbeyond.

“Credabl continues its commitment to supporting the journey of practitionersand, by joining forces with Prime, we can take our support to the next levelby delivering to practice owners and medical professionals the financial andmanagement skills they need to be successful in life and in business.”

Tagged: Credabl, Prime Practice

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