China Pet Industry Committee of China Entry & Exit Inspection and QuarantineAssociation，China International Pet Show (CIPS) and National Pet IndustryTechnology Innovation Alliance jointly called out for an online conference forthe whole industry to get united and help each other to overcome the novelcoronavirus epidemic.
The online conference was held on Feb. 24 and gathered almost 500 leadingenterprises’ representatives from manufactures, distributors, healthcare,education, training and partnered associations. Thirty two speakers sharedtheir opinions.
From the conference, we know most manufacturing enterprises have restored toproduction while most clinics and shops remain closed. Distributors triedtheir best to deliver by third-party express services, private vehicles ore-commerce platform channels. Either big corporation or small shops, onlineand social media has become a popular sales style and continue to mature evenafter the epidemic. According to Mr. Zhenbiao Chen, chairman for Petty Group,said that most of the factories have been started. The operating rate of theirfactories in China is 90% and 70% respectively. Vietnamese and Cambodianfactories shared some production during the outbreak. Their New Zealandfactory is running well. Petty Group benefited both from their globalizationstrategy and their close relationship with their international customers.
According to Mr. Zhongli Hao, chairman of Yantai China Pet Foods Co. Ltd.(“Wanpy”), the 14 factories of around the world and is not affected by theepidemic. For domestic market, their online sales keep increasing. Thoughthird party express delivery to distributors increase overall cost, they putcustomers need as the priority. For exporting business, they also honor thesame principle though shipping cost also increase.
Spectrum Brands pointed out offline channels have been severely impacted bythe epidemic, and the growth of the O2O platform has spawned newopportunities. Spectrum Brands will keep offline channel focus unchanged, andstrive to achieve a rapid breakthrough after the epidemic. With 20 million USdollars new investment to China, Spectrum has great confidence in the Chinesemarket.
The conference has invited two distributors from Wuhan City. With every 5household owns a pet in Wuhan, this outbreak is definitely a disaster to petand their owners. Leading distributors are working with couriers to keep thebasic supplies delivered to the customers regardless of the cost. Some petstoreowners get organized to feed pets left behind by their owners who cannotreturn home. During the conference, manufacturers offered their help when theyknew distributors in Wuhan needs cat litter supply.
Experts from healthcare, education, training and partner associations havealso expressed their ideas on the following topics, such as:
1) Challenges brought by the epidemic;
2) Reflections on traditional patterns and inspirations for futuredevelopment;
3) Difficulties, risks and the corresponding countermeasures in internationaltrade;
4) Supports needed for production resumption, transformation and upgrading;
5) Mutual help and services between enterprises in the industry; etc.
China, as the largest plant for OEM, has great effect to the global petindustry. International professionals have also addressed their concern forthe epidemic. Mr. Hans-J. Buengener, CEO of Industry Consultants and honorablechairman of Interzoo, has pointed out the products ship from China is safe asthe virus is infect via air. He approved the methods of Chinese manufacturersdone to ensure safety production. Ms. Corine van Winden, CEO of PETSInternational has suggested the enterprises to maintain necessaryinternational certificates to gain more trust from global clients. Mr. TakashiHarada, editor in Chief of Yaseisha magazine, Mr. Suh Jung Ho, sectary generalof Association of Korean Pet Product Export, and Ms. Sutthiya Sirichaiwat fromThailand International Dog Show sent their regards to their counterparts inChina.
For China International Pet Show (CIPS), they use their database and marketingchannels to help exhibitors reaching out to more potential clients. With theslowdown in the first quarter of 2020, exhibitors have more expectations forCIPS 2020, which will be held on Nov. 12 to 15 in Guangzhou.
Everyone in the industry are supporting each other and need support fromothers. We believe the epidemic will pass, and China pet industry will bestronger than ever.
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