Cat litter brand Breeder’s Choice, produced by FibreCycle, has partneredwith founder of telehealth service VetChat Dr. Claire Jenkins for a series ofeducational videos.

The videos, featuring Dr. Jenkins and a bearded man in a ginger cat costume,are an informative and entertaining look at the challenges people may facewhen getting a new kitten or even with their current cat.

Dr. Jenkins hopes the videos can provide important information to cat orkitten owners.

“With the Australian kitten season underway and continuing into the warmermonths, I’m really excited to be partnering with Breeder’s Choice to helpeducate and inspire current and prospective cat lovers through our new videocontent series. There are many factors when it comes to keeping your newkitten or cat happy and healthy, and we hope Australians feel inspired andhave a laugh when learning from these videos,” said Dr. Jenkins.

Steve Adams, Managing Director of FibreCycle, echoed those sentiments:“Literally bringing alive our brand icon in the ginger kitten, the educationalvideos very much flip the humanisation of pets trend on its head and whilstthey both are an entertaining and engaging resource, they very much providethe education needed for first time cat owners.”

The choice to work alongside Breeder’s Choice was an easy one for Dr. Jenkinswho, aside from personally using Breeder’s Choice litter for over 16 years,saw an alignment between VetChat and the Breeder’s Choice values of doingbetter for people, pets and the planet.

Likewise, the decision to partner with Dr. Jenkins was equally as easy forBreeder’s Choice, said Adams.

“Claire is this amazingly charismatic individual who I think has a reallygreat connection with consumers. We love her style and how she presents andshe’s just incredibly passionate and knowledgeable about the pet industry.

“The second thing we looked at was Claire’s venture with VetChat and it wasreally aligned to our purpose of people, pet and planet. So when she said shewould be really interested to teach our product, which she historically alwaysused, it was just a really lovely symbiosis,” said Adams.

The videos are available to view through Breeder’s Choice YouTube, Facebookand Instagram platforms.

Tagged: breeder’s choice, vetchat

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