The leading Italian pet retailer Arcaplanet expects to reach 360 outlets bythe end of the year. The company also continues to invest in marketing andcommunication, both on the brand and on promotions and products, with TV andpress campaigns that went on air until the end of July for a total investmentof over 3.5 mio euros.
Arcaplanet, which has a workforce of over 2 000 direct employees in total, isa part of the private equity firm Permira. The company has recently acquiredcompetitor Zoodom Italy with its 15 stores and about 60 direct employees.
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