Packaged Facts reported this data in Pet Food in the U.S., 13th Edition.
While pet food e-commerce has been a blazing hot trend for pet food sales,don’t nail shut the coffin on physical stores just yet. An overwhelmingmajority of Americans still purchase pet food in stores – 88 percent of dogowners and 93 percent of cat owners purchased in a store in the last 12months, as reported in Packaged Facts’ report Pet Food in the US, 13thEdition.
In addition, 76 percent of dog owners and 81% of cat owners purchase all oftheir dog/cat food in a physical store, without pre-ordering it anywhere else.
Millennials buying pet food online
Not surprisingly, Millennials are the most comfortable with non-traditionalbuying options. They are more likely than other age cohorts to purchasethrough a website or app for home delivery. They are also more likely thanothers to buy online for pickup in a store.
Indeed, while pet specialty retailers spent much of 2017 beefing up theironline offerings, they weren’t ignoring brick-and-mortar by any means.PetSmart opened its 1,600th store in late 2017, adding 63 in the first threequarters of 2017. Petco now operates more than 1,500 stores, and Pet SuppliesPlus added its 400th location in May 2017. Maybe there’s something to having aphysical presence. Just look at the biggest e-commerce player of them all –Amazon – which gave a big vote of confidence to brick and mortar with itspurchase of Whole Foods in 2017. And during the holiday season, Walmart usedits 3,500-supercenter reach in the U.S. to offer store pickup of Walmart.comorders until 6 p.m. on Christmas Eve. So, while e-commerce continued its gainsin 2017, physical stores remain a vital part of the sales mix.
Source: Pet Food Industry.com
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